HOWiezine 11 - Alpahabet - STEP-BY-STEPTurning on the HeatWhen the topic for HZ-11 was announced I went into panic mode. How can I come up with a strong concept around the Roman Alphabet, or any other phonetic character system? I have always struggled when it came to doing projects that required the concept to be communicated through the use of type only. So this challenge truly had me shaking in my Steve Maddens.
I Initially came up with a concept to visually portray the NATO Phonetic Alphabet employing simple icons, but once I got to "J" or "Juliet," the concept became rather cumbersome. Below is a sample of my haphazard attempt.
The RecipeI was at a point where I was contemplating to just bow out of this one. But the shame of quitting overcame my feelings of inadequacy to develop the concept. Then while shopping at the grocery store one evening, I noticed a can of Alphabet Soup. The light bulb immediately burned bright and I impulsively bought the soup in hopes of developing something fun.
I know. I know. It's been done before, but I haven't ever done it, so to me, it was a new and fun experience. Besides, I got to eat my design once it was completed. And a nutritious composition it was, I might add.
IngredientsWhile playing with my soup, I discovered that the alphabet noodles weren't buoyant enough to stay on the surface. When I would bring a few characters to the top, they would slowly drift back down to the bottom of the opaque broth. This wasn't going to work.

To solve this problem, I had to create an environment that would allow me to achieve the result I was looking for. To do this, I used a small paper plate filled with soup broth. To ensure I had enough characters to spell out the necessary words, I also had to cook up some additional alphabets. I then one-by-one, selected the characters I needed from a small sauce pan filled with eatable type using long forceps. Here we see the plate filled with alphabets in a small amount of broth.

Another problem I had to overcome was with the spoon. I wanted the spoon to appear to be floating on the broth as well. The stainless steel spoon was too heavy. I had to find something that I could place in the soup to prop the spoon up without it slipping off. I discovered that a small pencil sharpener I had laying on my desk worked perfectly. I washed it, I washed it! Once the spoon was propped up to my liking, I had to place a small amount of broth into it and then populate it with the alphabet noodles.

Now comes time to shoot the various elements I have created, bring them into photoshop, and finalize the concept.
The first step was to bring in the bowl of soup with the spoon and adjust the image to suit my desire. After tweaking image 1,

that is what we will call it, I then opened image 2 - the paper plate composition. Using the elliptical selection tool, I draw a circle around the area I want bring into image 1.

The next step is pasting the selected area of image 2 into image 1 and scaling it down to fit the proportions of the bowl. I then use the eraser tool to blend the outer edges and remove the area covering the spoon and some of the veggies in the soup. I also use a layer mask to apply a gradient mask which gives some of the elements an appearance of being submerged in the broth.

Next, I adjust color and saturation to blend the layer into the original image and make it more believable. In this example you can see I am adjusting the yellows in the image.

Once I have the alphabet noodle layer adjusted to my satisfaction, I flatten the image, do some additional channel adjustments, and crop the image down to the final size for printing. The finished size is 7"x7".
Let it SimmerHere is a view of all the elements that were involved in the process.
Add CrackersHere are samples of the finished pages:

What is a HOWiezine? According to the site,
HOWiezine is a limited edition, handmade collaborative book project created by HOW forum members, also known as
HOWies. There is a theme and participants create two pages based on their interpretation of that theme. Only participants are eligible to receive a copy of the HOWiezine, and when they're gone, they're gone.
If you would like to get in touch with me with questions or comments, please visit my profile and send me an email.
Labels: Experimental Work, graphic design, HOWiezine, Tutorial