STEP-BY-STEPIntroductionI was excited about being able to produce a composition for this project around a topic that could be so much fun. Robots have intrigued humans since the idea of being able to create a mechanized being has been around. They fascinate, yet frighten us at the same time.
When I started to concept ideas for this project, I had instant images of Robby the Robot from Fantastic Planet going through my head. But I didn’t want to produce something that was so obvious. Robots surround us all the time, and they usually don’t fit the stereotypical humanized form. I also wanted to create a scene from my past. Something I could relate to on a personal level.
Serendipity
As a kid, my dad and I used to take our family car to an automated car wash better known as Robo-Wash. It cost 50 cents for about 2 minutes of rinse time, which was a bit expensive back in the early 70s. But my dad figured it was a fun way to keep me entertained as this mechanized sprayer circled our car in a haphazard attempt to clean the road dirt from the vehicle. It wasn’t very efficient at cleaning the car, but people were lined up for the experience and novelty of having a robot do the job for them. I’m sure in the end, most customers were just as unhappy with the results as my dad was.

Fast forward to the present and I discovered that some places around the country are still employing these inefficient mechanized aqua bots. I stumbled upon images of Robo-Wash on flickr quite by accident and was thrilled to see that it hadn’t gone completely extinct.
I thought to myself that this would make a great subject for my concept. I quickly started to jot down all my ideas as they came pouring out of my head. The idea that stood out the most was to have the Robo-Wash look like it was old and run down to the point of being condemned, and then add a modern, toy-like robot into the mix as a kind of intervention to save the poor Robo-Wash. To make things fun, I would tie in how the Robo-Wash was on a path that lead to nowhere and thus being the reason for his demise.
Illustration
After establishing the concept, I quickly worked up some draft sketches and transferred the final sketch to canvas to illustrate the exchange between the old and the new. Another element I added to the mix was one of emotion that gives the new robot a humanistic feel. The new robot would convey his sadness at the sight of poor Robo-Wash through a display of lights on his upper torso to reveal a broken heart. A stormy sky in the background and broken windows were also added to give a certain feeling of doom.
Process – Page 1
After completing the illustration, I wanted to produce a composition to compliment the art. I found an image of an old rusted piece of metal and decided this would make a great background. I launched Photoshop CS2 and set-up a new image to the size of those specified for the HOWiezine and imported the rusted metal as my background.

I now needed to produce a vector of the Robo-Wash sign to place on top of the rusted metal background. I did this using Freehand MX and created an outline of the
Sign typography and robot icon.

After completing the vector illustration, I used fill colors that matched the original sign. In this step I used saturated colors because I wanted to be able to manipulate them in Photoshop once I imported the vector into the document. I then copied and pasted the art into Photoshop.

Here you can see now how the vector looks imported into the Photoshop document. The colors appear to be saturated and too clean. Not to worry because in the next step I will start to manipulate this layer to give the sign a faded, weathered look through the use of texture and masks.

In this step I selected the rusted metal layer in the layers palette. Next, I go to edit >> select all, and then edit >> copy, then back to the layer palette and select the layer with the sign art and add a layer mask. I do this by clicking on the little rectangle icon with a circle in it at the bottom of the layers palette. Next I hold down the option key and click the layer mask preview box in the sign layer. Now I have a white background. I then click on paste and the rusted metal image appears in black and white. This is going to be the layer mask that will distress the sign art.

Before I go back into preview mode, I need to manipulate this layer mask. Remember that black is erase and white is clear. Light shades of gray will let the image come through where darker shades will remove more of the image. I want to increase the contrast of this layer mask to get the desired results I'm looking for. I can do that a number of ways, but in this example I am going to use levels. I click on the image menu, then adjustments, and finally levels. In the levels dialog box there is a histogram. I like to move the triangular handles just under the histogram to get the desired levels I’m looking for. This is completely open to experimentation and I generally go back and forth from mask to preview until I get the effect I am looking for.

Once I have settled on the appearance of the mask, I then move on to color manipulation. This can also be done in levels. In this example I used hue/saturation. My goal was to make the colors look faded.

After some tweaking in the hue/saturation dialog box, I now have the sign looking old, faded and rusty. This is the final composition that was submitted as page 1.
Process – Page 2
Now I am going to produce the backside page using the robot illustration I produced earlier on canvas. The first step is a repeat of step one for page one, only this time I flipped the background horizontally. To do this I started off with the page 1 psd file and removed all the layers with the exception of the rusted metal layer then went to the edit menu, transform, flip horizontal. Then I did a save as and renamed the document.

The next step is to import the illustration into the document. I first scanned the art work and did some fine tuning of the image before importing it into my final layout. Here you can see the whole image layered on top of the metal background.

Rather than have a nice clean line around the image, I wanted to convey the same distressed and weathered look to the edges of the illustration. To do this I had to create a layer mask in the illustration layer. I then held down the option key and clicked on the layer mask preview to get the white background of the layer mask. Remember, black is the mask and white is clear. I select black in my color pallet and then selected a grunge brush that I created. I want to paint a mask that will distress the edges of the illustration. As you can see in this example, I used care to not intrude on the image more than neccessary. I did this by switching back and forth between layer mask and preview mode to make sure I have no solid edges left on the illustration.

In this example you can see how the layer mask blocks out the clean edges and offers a much more interesting border.

In the final steps I added type and my brandmark. I used a duplicate mask for the headline layer to give the type some added distress. The body type was distressed by first raterizing it, then setting my grunge brushes to 15% opacity and randomly hitting the type for some added effect.

This is the the final composition for page 2 of HOWizine 10 - Robots.
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Labels: graphic design, HOWiezine, Illustration, Robots, Tutorial